When founder Kate Jakubas struggled to decipher the ingredients in her household cleaning products, she wanted better. Armed with a master's degree in environmental engineering and a passion for transparency, Jakubas formulated her own vegetable soap to wash her laundry, and Meliora Cleaning Products was born. Every ingredient is listed right on the packaging, and the brand has lobbied in support of California's Right-To-Know Acts, which demands that ingredients are disclosed on cleaning labels.